Alina Harway

Alina has over a decade of experience crafting strategic communications to build public will, engage supporters, and advance policy, advocacy, and electoral successes. She has extensive experience building out outcomes-based communications strategy, combining expertise across the broad array of communication tools and channels, persuasive and researched-based messaging, and a design approach committed to ensuring the right content reaches the right audiences in the right spaces.

Since 2016, she has put her communications skills and tactics to work on housing justice in the Bay Area and California. She began working with affordable housing advocates in Santa Clara County to support public outreach and engagement, building momentum with a successful Affordable Housing Week and culminating with the passage of Measure A for Affordable Housing $950 million affordable housing revenue measure. She then joined the Non-Profit Housing Association of Northern California as Communications Director, where she leads the communications team to advance the organization’s membership, advocacy, and policy goals through media relations, messaging, marketing, and digital communications programs.

Alina also leads the regional Bay Area Shift the Narrative initiative, to advance housing and racial justice through the development and production of research-driven and field- practiced strategies, tactics, and messages designed to seize this powerful moment to drive new narratives for the movement.

Before joining the affordable housing community in Northern California, Alina worked in Oregon to develop and implement communications campaigns in support of a wide array of economic and social justice issues, securing many critical ballot measure wins and legislative victories. Alina was proud to develop communications and media strategy for the Raise the Wage coalition, securing passage of a bill that raised wages for workers immediately as well as set Oregon on a path to a $15 living wage. After the bill’s passage, President Obama himself commended the bill for its ability to “help support millions of workers trying to make ends meet.” Prior to her work as a consultant, Alina served as the Communications and Research Manager at Our Oregon, managing communications across diverse coalitions and developing digital and media campaigns to support legislative and ballot measure campaigns. She also managed The Sockeye, Oregon’s progressive blog, from 2011-2014. 

Alina graduated cum laude from the College of William & Mary with a B.A. in English and holds a Master’s degree in Public Administration from Portland State University.